Privacy Policy

Effective Date: 9th April 2025

Last Updated: 9th April 2025

This Privacy Policy outlines how Verdant Purpose Ltd ("we", "us", or "our") collects, uses, shares, and protects your personal information when you use our website, verdantpurpose.com. We take your privacy seriously and process your data in accordance with applicable Data Protection Laws.

Please read this Privacy Policy carefully.

1. Definitions
   1. Data: All information you submit to Verdant Purpose Ltd, including personal data as defined in Data Protection Laws.
   2. Cookies: Small text files placed on your computer by the website to improve functionality and your experience.
   3. Data Protection Laws: Any applicable laws concerning personal data processing, including GDPR and UK data protection legislation.
   4. GDPR: The UK General Data Protection Regulation.
   5. UK and EU Cookie Law: The Privacy and Electronic Communications Regulation (PECR) and associated data protection rules.
   6. User / You: Anyone accessing this website who is not employed by or contracted to Verdant Purpose Ltd.
   7. Website: www.verdantpurpose.com and any of its sub-domains.
2. Interpretation
   1. Unless the context requires otherwise:
      1. Words in the singular include the plural and vice versa;
      2. Headings are for reference only and do not affect interpretation;
      3. “Including” means “including without limitation”;
      4. References to legislation include amendments and re-enactments.

Scope of this Policy

This Privacy Policy applies solely to the actions of Verdant Purpose Ltd and users with respect to this Website. It does not extend to any websites that can be accessed via links from this Website.

Data Controller: Verdant Purpose Ltd is the data controller for the purposes of the applicable Data Protection Laws.

What Data We Collect

We may collect the following types of personal information:

• Name
• Contact details (e.g., email address, phone number)
• IP address (automatically collected)
• Usage data (e.g., how you interact with our Website)

How We Collect Your Data

1. Data You Provide
   1. We collect personal data when you:
      1. Contact us via email, phone, post, or through the Website
      2. Make payments
      3. Sign up for marketing communications
      4. Use our services
2. Data Collected Automatically
   1. We collect data automatically when you:
      1. Visit our Website (e.g., your IP address, browser type, visit frequency)
      2. Accept cookies

How We Use Your Data

We use your data for the following purposes:

• Internal record keeping
• Improving our products and services
• Sending marketing communications (with your consent or soft opt-in)
• We may process your data based on our legitimate interests. You have the right to object.

Marketing Communications

We may send you marketing emails where:

• You have provided explicit consent; or
• You are an existing customer under the soft opt-in exemption.
• You can withdraw consent or opt-out at any time.

Who We Share Your Data With

We may share your data with:

• Employees, agents or professional advisers – for customer support or advice
• Relevant authorities – for fraud prevention, tax compliance, or legal obligations

Data Security

We implement appropriate technical and organisational measures to safeguard your data, including:

• Password-protected accounts
• Secure servers

If you suspect any data misuse, please contact: dpo@verdantpurpose.com

For general online safety, visit: www.getsafeonline.org. 

Your Rights

You have the right to:

• Access the data we hold about you
• Correct inaccurate or incomplete data
• Erase your data ("right to be forgotten")
• Restrict our processing of your data
• Port your data to another provider
• Object to data processing based on legitimate interests or direct marketing

To exercise your rights, contact: dpo@verdantpurpose.com 

You may also contact the ICO at https://ico.org.uk if you're dissatisfied.

Please keep your information up to date by notifying us of any changes.

Data Retention

We retain your data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

Even after deletion, your data may persist in backups for legal, tax, or regulatory reasons.

Cookies

Use of Cookies

We use cookies to:

• Improve your experience
• Analyse website performance
• Support website functionality

Before placing cookies, we will ask for your consent. You can manage cookie preferences in your browser.

Types of Cookies We Use

1. Strictly Necessary - Enable core functionality like security and network management         
2. Analytical / Performance - Help us understand how users interact with the Website
3. Functionality - Remember your preferences and personalise your experience

You can view a full list of cookies in our Cookies Schedule below.

Business Transfers

In the event of a sale or restructuring of Verdant Purpose Ltd:

• Data may be transferred to the new owner
• They will be permitted to use your data under the same terms

We will take steps to ensure your privacy is maintained.

External Links

This Website may contain links to third-party websites. We are not responsible for the content or privacy practices of such sites. Please review their privacy policies separately.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and take effect immediately upon posting.

Your continued use of the Website constitutes your acceptance of the revised policy.

Contact Us

If you have any questions about this policy or your data:

Email: dpo@verdantpurpose.com

Cookies Schedule

Below is a list of cookies we currently use:

Strictly Necessary Cookies

Session Cookie - Maintains your session while you use the Website

Functionality Cookies

Functionality Cookie - Recognises you on return visits and stores your preferences     

Analytical / Performance Cookies

Performance Cookie - Tracks user behaviour to help us improve website performance